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Brand Experience: An Interview with Allen Adamson, Co-Founder of Metaforce

E-Mail Still Rules: An Interview with Chad White, Head of Research, Oracle Marketing Consulting

Chad White is the Head of Research for Oracle Marketing Consulting and the author of “Email Marketing Rules”. It remains the Rodney Dangerfield of marketing channels. Taken for granted as a low-cost tool. Often underfunded. Given minimal resources. And certainly, treated with little respect, especially relative to other, more glamorous channels, like TV advertising, or […]

The Future of Retail: An Interview with Doug Stephens, Founder and President, Retail Prophet

Battered by the pandemic, and facing even more disruption ahead, the retail industry is in crisis. With even more stores expected to close in the coming years due to declining foot traffic and the flight to ecommerce, retailers will need to offer shoppers a more distinctive experience if they hope to survive. A new retail model is needed, argues retail futurist Doug Stephens, which will pull shoppers away from their screens and entice them to shop in person.

Retail Reimagined: An Interview with Shawn Stewart, Senior Vice President, Customer and Triangle, Canadian Tire Corporation

The year of the pandemic may have been the tipping point for the reimagining of retail. Many retailers, slow to adapt to omnichannel commerce, were pushed to the brink of insolvency. In Canada, one retailer has stood out above all others in shifting to a customer-first model, the century-old Canadian Tire. A big part of its recent success is due to its 10-million member Triangle Rewards program, launched three years ago under the stewardship of Senior VP Shawn Stewart who sees it as a vehicle for deepening the retailer’s relationship with customers.

Digital Darwinism: An Interview with Brian Solis, Global Innovation Evangelist, Salesforce

Under pressure to act fast during the pandemic, businesses sped up their digital transformation plans, compressing their timetables from years into months. Now they face the next phase of evolution, what digital prophet Brian Solis calls the “novel economy”. For businesses to adapt and thrive, says Solis, they must take a more profound and humanistic approach to transformation.

Context Marketing: An Interview with Mathew Sweezey, Director of Market Strategy at Salesforce

Marketing has always been on the front lines of change. Each seismic shift has brought a new set of challenges. But now, in this new world of “infinite media”, marketing is facing its greatest challenge ever. The only response, Mathew Sweezey believes, is for marketing to pivot from harnessing media to creating experiences that help customers in the context of the moment.