customer data management Archives | Customer First Thinking

The Future of Customer Data Management: An Interview with Chris O’Hara, Global Product Marketing Lead, SAP Data and Analytics

The Golden Record: An Interview with David Raab, Founder of the CDP Institute

David Raab is the Founder of the CDP Institute, and a widely known expert and consultant on marketing technology and analytics. A single source of the truth – a 360-degree view of the customer – a “unified profile” – the “golden record”. Call it what you will, it remains a utopian vision for most organizations, […]