Marketers everywhere are struggling to adapt to an unfamiliar world where customers control the conversation. Almost everything they have ever learned is now obsolete. New thinking is required if businesses hope to survive this unprecedented market disruption – thinking that puts the needs of customers first. This podcast is dedicated to the topic of marketing adaptation and transformation, featuring interviews with recognized thought leaders, customer-first evangelists and advanced practitioners. The interviews are lively, engaging and thoughtful, leaving listeners inspired to lead change in their own organizations.