The CXM Playbook
A Marketer’s Guide to Managing the Customer Experience
Winning customer trust and loyalty in a mobile-first, ad-free, perpetually-connected world means one thing: giving an experience so distinctive and memorable that they can’t help but talk about it. But creating a great customer experience is a journey, not a project. It demands new technologies, new processes, new capabilities, new thinking – most of all, it requires a passionate commitment to put customers first. Marketers can lead that transformation – but only if they have the right roadmap to get there.
Download the CXM Playbook to learn:
- How you can attract engaged audiences who will be eager to stay connected;
- Make your brand more integral to the lives of your core customers;
- Cultivate trusting customer relationships that transcend commerce;
- Make meaningful connections in the content of the moment by delivering just-in-time help and advice;
- Measure what matters to improve the customer experience;
- Transform your marketing and sales practices to put customers first;
...and much more.